About us

SFB Partners

We are Swiss. And we are Scandinavian.
We are doers and we stand by our word.

Our Partners in Switzerland

Jouni Epper – Partner

Jouni is an experienced company founder and start-up entrepreneur, has supported well-known companies as a strategy and communications consultant and brings over fifteen years of C-level experience from international companies to the table.

  • Co-founder of surfEU, the fastest growing Internet Provider in Europe
  • Product launches for L'Oréal/Garnier, R Kioski, Microsoft, Pfizer, Schering, Media Markt etc.
  • Implementation of the networking platform for the World Economic Forum (WEF)
  • Business development and trade fairs for OP Bank, Shell, UBS, Pfizer, AO Foundation etc.
Finnish roots

Jouni grew up bilingual (DE/FI) and has a strong connection to Finland. He lives with his family in Zurich and spends as much time as possible in Finland.


Finnish, German, English, French

  • Executive Master (EMBA) in Strategy and Communication Management from the University of California, Los Angeles (UCLA) and the University of Lugano
  • Bachelor in Business Administration from the University of Applied Sciences, Zurich

Paul Zogg – Partner

Paul has more than thirty years B2B experience in Sales & Marketing and Business Development. He has held various positions in executive boards and international committees and has a strong background from innovation, high-tech and e-commerce companies.

  • Market launch of services in 3 digit million range for UPM Raflatac
  • He won the UPM Innovation Award for Organisational Development
  • Implementation of the e-Business at UPM
  • Accompanying companies from product to service champion
  • Global market launch of the e-Learning portfolio of a Finnish company
Finnish connection

Paul is married to a Finn and has two children. He has lived in Finland for more than twenty years and is passionate about the country. His Finnish is fluent although he was born and raised in Switzerland.


Finnish, German, English, French

  • Master (MEMA) in Environmental Management and Sustainable Business from Aalto University Helsinki and Lahti
  • Executive Master (EMBA) in International Marketing and Business from Tampere and Tallinn University

Caroline MacNicholas-Nekukar

Caroline is a Swiss-Finnish lawyer with extensive experience in both, the Swiss and the Finnish law. She has consulted clients in both countries and knows how to deal with the differences.

  • Experienced lawyer (commercial, employment, trademark and inheritance law)
  • Consulted major international companies as well as private individuals
  • Worked for an international law firm and a large Swiss employers’ association
  • Board member to the Finnish-Swiss chamber of commerce
Finnish roots

Caroline was born in Switzerland as the daughter of a Finn and grew up bilingual (FI/DE).


German, English, Finnish

  • lic. iur. University of Zurich
  • Admitted to the Bar of the Canton of Zurich, admitted throughout Switzerland

Our Consultants in Finland

Petri Katajamäki

Petri is a senior level executive with comprehensive C-level and Board Member experience. As former Head of Finpro Germany he has an excellent understanding of the business in the DACH region.

  • Head of Finpro Germany supporting Finnish SMEs to establish their operations in the DACH region.
  • Wide experience in leading multicultural organizations and doing business in most of the European countries.
  • Successful execution of a strategic turnaround at Megaklinikka Group (part of Panostaja Plc, HEX-listed).
  • Senior level competence in: Leading, building and restructuring sales organisations in brand and marketing strategies and distribution and channel management.
  • Industries: Consulting, Manufacturing, Building and Construction, Fashion & Design, Luxury items & Consumer Goods
Finnish roots

Born and lives in Helsinki with a wide network in both Finnish companies and government organizations since 1992


Finnish, German, English, Swedish

  • Executive MBA, Henley Business School, UK
  • FINTRA (Finnish Institute for international Trade) Diploma in international business management
  • Business college diploma in international business, Espoo Commercial College

Marko Karttunen

Marko has 20+ years of experience as a consultant – mainly in B2B and B2C communications and for the public sector. He has worked on various global projects and enjoys reputation metrics, analytics and digital transformation.

  • Has experience in leading complex global communication campaigns for well-known B2B and B2C brands.
  • Has managed press event launches and stakeholder engagements and acted as a moderator/presenter in Nordics and Europe.
  • Has planned and executed market research projects.

Finnish, German, French, English, Swedish

  • Doctor of Social Sciences, University of Helsinki
  • Advanced MBA Executive Education, International Corporate Communication, University of Jyväskylä
  • Postgraduate studies and research, University of Essex, Yale and Stanford University

Partner Organizations in Switzerland

The Swiss Partner for
nordic Companies

SFB Partners

Tel.: +41 78 791 71 99