On the way to the customer, however, there are supply chains, administrative and legal issues, people and diverse work that demand quality in order to meet Nokian Tyres’ high standards.

In a conversation, Sacha Waldvogel, Sales Manager Nokian Tyres Switzerland, pointed out precisely here the potential of the World Value Survey that shows that the Finns and the Swiss are very close in values and culture. For him, it is a huge advantage in business terms that the Swiss work on an equal footing with the Finns. This includes the high standard of training of all those involved in the process, for example the transport companies or independent garage owners. The care and quality that everyone puts into their work. The professional attitude in administrative processes or the comparable handling of legal issues. The good interaction of all those involved in both countries always ensures that the quality of the Hakkapeliitta reaches the end customer and that a close and lasting customer relationship is established.